A lot of entrepreneurs are wondering what makes an SEO copywriter different from a regular writer. While any writer can help prepare great content, an SEO copywriter knows exactly how to convert traffic to customers by optimizing the content for a specific keyword and niche.
In addition, they know how to help improve your website’s online presence outside of providing quality made content.
Online presence could be boosted or improved through many elements that are relevant to the actual needs of those who surf the web.
As an example, the placement of contextual links in home pages would give specific pages on a site a better chance of getting traffic.
SEO copywriting uses keywords. A SEO writer knows how to use these keywords in an article, how to include it, where to place it, and how many times to mention it, and even determine the right topics that are related to it. It means that this specific discipline will really require an individual to have an in-depth knowledge about the keywords and the purpose of a web based site.
While other writers know how to determine and write for certain topics, an SEO writer understands techniques that can help increase a website’s online presence.
In other words, SEO content writers understand how search engine optimization works and how content can help improve it. They know that as long as there is relevant and high quality content on a website, there will always be traffic that can be generated. People are always looking for sets of information and this is something that will never change. These writers also understand how search engine algorithms treat website content. These algorithms change from time to time and will have very significant effects on the rankings and traffic rates achieved by sites. SEO copywriters have the ability to develop content that will match the standards of new algorithms (such as Google Hummingbird).
If you wish to have quality content served on your website, you can outsource your copywriting tasks. There are many copywriting services offered from both companies and freelancers. Company-based copywriters produce top quality results. However, if you have a small project and the budget is limited, freelancers are a better choice.
Hiring SEO Copywriting Services
Hiring SEO copywriting services can be done in two ways: internally and externally.
When you hire a writer internally, this means they become part of your company. You can find these writers either via freelancing websites or via LinkedIn. Their rates are flexible and you have better control over what they will provide to your site.
Although hiring your own writer is good, they may have seasonal tasks from your company. In such cases hiring SEO copywriting services offered by other companies is a great idea. This is a cheaper option compared to hiring internally and may also be conducted through freelancing websites. They may offer cheaper prices and provide quality content.
When it comes to SEO copywriting, hire one who understands how to optimize websites. They can provide you with insights on how to improve your online presence and even help revise some of your existing content to help convert your traffic to customers.
The bottom line:
SEO copywriters have jobs that are different from regular content writers. If you want to make your online site better equipped for the achievement of its aims and goals, hiring SEO copywriters is a must. Freelancers and third-party SEO companies are your options when it comes to this matter.