There is a reason for the phrase “spreading out too thin”. Small businesses with small scopes must deliver their promised products and services to only their particularly targeted areas. They can only expand if they have enough resources to pull this off. Small businesses can depend on local SEO services to enhance their presence specifically in their targeted areas.
Why a Local SEO Company?
Since small companies only serve their particular targeted areas, they must turn to a local SEO company to enhance their online presence within that area and that area only. The company that is providing SEO services most likely knows about the area more than the businesses themselves do.
Another reason for local SEO is that people are particular about searching for local businesses via Google and other major search engines.
The Mechanics of Local SEO Marketing
Due to the limited specific scope of local SEO, the mechanics of local SEO marketing are quite different from typical massive-scale SEO marketing. What goes into this kind of marketing is the following: enhancing presence on Google Maps; enhancing presence on Google Places (now rebranded as Google+ Local); a gradual promotion in vertical, or specific, searches within the span of a few months; localized results in Google based on geologically-dependent keywords; guaranteed inclusion in local business listings besides those used by Google.
Google has specific guidelines for those who want to take advantage of Google+ Local. The real-world and online business listing title must exactly match. The address must be fully specific; PO boxes as well as URLs and keywords do not count. Contact details must lead to the actual location and URL of the business and not to a call center or landing page. The category must list the specific type of business, such as a restaurant.
Due to Google+ integration, small businesses will be more easily recognized by people in their targeted areas, since the social network has circles of friends who are their regular patrons and thus are their fans on Google+. Furthermore, the integration adds Zagat reviews as well as in-site reviews, both of which will give Google+ users informed choices on where to eat or go to next within their areas of concern.
Supporting Local Business SEO
As one of the big three search engines, Google goes all out in supporting small local businesses by enhancing their online presence. SEO companies supplant Google’s brand of support with their own brands of location-based content enhancement in the form of local business SEO. This enhancement is a manifestation of what is called geo-marketing. Geo-marketing is heavily dependent on a digital map, such as Google Maps, to market the target product or service to a particular area on the map. This way, local businesses can no longer worry about spreading too thin.
Other things that could help in location-based content enhancement include the following: submitting the site to industry-specific web directories; getting links from competing sites; social media integration; the creation and submission of sitemaps. Many businesses big and small do social media integration as an industry standard today due to the ease of creating social media accounts. Besides Google+, businesses can also take advantage of Facebook, Twitter, Pinterest, Instagram, and YouTube. As these social networks also take advantage of geo-marketing, users of social media no longer need to worry about swimming in pages just to search for establishments in their immediate areas.
Whether your consumers are planning to purchase online or to shop at some brick-and-mortar shop in their immediate area, many of them flock to the Web to find a wealth of choices and a list of helpful recommendations. And if they can’t find your website in the search engines locally, what business are you doing on the Internet?
Localized packages for KOKONUT Positions or KOKONUT Traffic are an ideal choice for Local SEO, custom-tailored specifically for your needs:
- Google Places Optimization;
- Google Maps Optimization;
- Step-by-Step Promotion in Vertical Search Within 3-4 months;
- Google Local Results Guaranteed for All GEO-Dependent Terms;
- Gain Better Visibility On The Web for Local Clients;
- Guide Prospective Customers to Your Offline Store through Local Business Listings.
Google’s support for local businesses has never been as pronounced as today. This makes local business SEO, especially local SEO marketing, all the more integral in terms of rankings and organic (natural) traffic. These days, search engines understand that doing local business SEO is just as profitable as doing global business.
Most importantly, KOKONUT is one of the very few SEO companies on the market to provide a completely risk-free 100% money back guarantee. If we’re not successful on getting your website to rank in TOP 1-10 of Google through local searches during the timeframes that we mutually agree upon, you get a complete refund. Every single penny. And we mean it. We attest to our confidence & credibility.
Reach out to us today at +1 (800) SEO-2562 to request a Comprehensive Local SEO Proposal absolutely free-of-charge.