With so many businesses competing for coveted attention in both online and offline aspects, they need something to enhance their presence. This applies more to e-commerce sites, since the bulk of their business operations are performed online.
Search engine optimization, meanwhile, increases the chance of enhancing one’s online presence by placing it first in search engine result pages. Combine the two, and the concept of SEO for e-commerce is born.
Some Examples of E-commerce SEO Services
E-commerce firms can take advantage of several e-commerce SEO services to enhance their marketing strategies and presence. Here are some examples.
The company first does a keyword research by using Google AdSense tools as well as similar tools from other search engines, keyword research tools, and tools that facilitate the scouting of competition for the best keywords. The client’s websites are then optimized to include certain keywords based on that research. There is also the utilization of legit link building techniques.
One technique is link baiting, or the creating of content that will get people discussing and attracting backlinks.
Actions that constitute link baiting include writing histories about certain topics, publishing interviews with prominent people, running a contest or raffle, writing something controversial, writing the latest news that is related to the focus of the site, exposing a scammer, writing something funny, providing free downloadable resources such as software and add-ons for other software, and writing expert information related to the site’s niche. Another legit link building technique is the use of social signals.
Social signals are links or URLs from a person’s social networking profile to the site that is owned by the client. Social signals can be naturally built by simply posting on social media sites.
While these tools are useful, you should make sure that you only use legit e-commerce SEO services. This is because certain search engines penalize websites that make use of shady techniques such as duplicate content, keyword spamming and link farming. If your website gets flagged for such, you might get banned from the Search Engine Results Pages (SERPs).
SEO E-commerce Requirement Categories
SEO e-commerce requirements have to comply with Google’s evolving policies about natural and artificial ranking growth.
There are three categories of requirements:
• on-page search optimization
• site-wide search optimization
• off-site search optimization
On-page search optimization entails the following: distinguishing between content and administrative pages; using only one keyword per page; using the keyword in the page’s file name; using the keyword in the “meta description” and “meta keywords” that are usually found in the beginning parts of the page’s HTML source code; using the keyword within the <h1>and <h2> HTML tags; reasonable use of the keyword within the text. Keyword stuffing is forbidden.
Site-wide search optimization entails the following: having a consistent URL throughout all its link appearances in the text; linking the content pages via their keywords and not their parameters; using static text links; interlinking content pages via inline text; using the “nofollow” parameter. This parameter ensures that the link will not influence the target site’s ranking.
Off-site search optimization entails the following: submitting the site to online directories such as DMOZ; submitting articles for syndication in e-zine sites; submitting press releases to press release sites such as Webwire; offering free real-life giveaways to loyal visitors via links; creating RSS feeds; employing the “link to this page” approach; introducing the site as an alternative to competitor sites.
Never trust people who pretend to submit the site to popular search engines when all they can do is spam.