As one of the big three search engines, Google goes all out in supporting small local businesses by enhancing their online presence. SEO companies supplant Google’s brand with their own brands of location-based content enhancement in the form of local business SEO. This enhancement is a manifestation of what is called geo-marketing. Geo-marketing is heavily dependent on a digital map such as Google Maps to market the target product or service to a particular area on the map.This way, local businesses can no longer worry about spreading too thin.
Other things that could help in location-based content enhancement include the following: submitting the site to industry-specific web directories; getting links from competing sites, social media integration; the creation and submission of sitemaps. Many businesses large and small do social media integration as an industry standard today due to the ease of creating social media accounts. Besides Google+, businesses can also take advantage of Facebook, Twitter, Pinterest, Instagram, and YouTube. As these social networks also take advantage of geo-marketing, users of social media no longer need to worry about swimming in pages just to search for establishments in their immediate areas.